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【Event】學術到商業化的最後一哩路

新創公司成功的關鍵?
從學研到產業如何達成新的里程碑?
在新創過程中要如何運用有限資源創造最大品牌行銷效益?


講座時間:109年10月06日(週二) 上午9時30分入場
講座地點:TTA臺灣新創基地 3樓階梯區(臺北市松山區南京東路四段2號3樓)
演講嘉賓:聯合再生能源股份有限公司/董事長/洪傳獻 、戰國策傳播集團/副董事長/張美慧

09:30 報到(請由TTA側門進入)
10:00 引言 — 黃經堯(交大IAPS中心主任)
10:05 新創創業的分享 — 洪傳獻(聯合再生能源董事長暨策略長)
10:50 當行銷遇上新創 — 張美慧(戰國策傳播集團副董事長兼執行長)
11:35 Tea Break
11:40 大師對話 — 新創*品牌
12:00 Networking(備有簡單自助餐點)

(名額有限,請於10/2前完成報名) https://forms.gle/6KuUghjEUeA4Mwet9

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Jay Hsueh

Current Job Position

Supervisor, (APEC Accelerator Network, AAN)

Education

  • M.A. in Queensland Graduate School of Business
  • Bachelor, Applied Foreign Languages, NTPU

Experience

  • CEO/Founder, 順聯國際股份有限公司 (2013/08-2014/12)
  • Investment Specialist, UniQuest  (2012/07-2012/12)

Expertise

  1. entrepreneurial management /new venture development and management /new venture strategy management
  2. Financial plan and analysis
  3. Marketing Research and Industry Analysis

During studying in Australia, Jay focused on innovation and startup courses, after invited to by UniQuest to be the researcher of the investment program, he participated in investment evaluation and consulting of startup businesses. In 2014, Jay was awarded by the APICTA for advising marketing strategy for the oTHE Technology Inc. In addition to specializing in commercializing the achievement of scientific research, international marketing, and management of innovation and development, Jay also had the experience of startup and incubation advising.